Pin Cher

Please Go Through Everything Before your Session

Common Questions

1. How do you usually work with clients?

My goal is to help corporate professionals to create a meaningful career that brings them happiness, joy and fulfilment that is in alignment with their true purpose.


I believe life is too short to clock in and clock out and to feel miserable in your job just to wait for the next pay check. I believe you miss so much out in your life and wasting precious life energy.

Your work is going to fill a large part of your life and your job shouldn’t just solely be a source of income. If you don’t enjoy what you do, you start to feel stuck, unmotivated, depressed and at the end losing your passion and not living to your fullest life.

I believe loving your work is a right, not a privilege, working in a career that ignites your spark and working towards a job that turns into fulfilment, meaning and purpose will not only make you feel excited, engaged and inspired to go to work, but also feeds your heart and soul to wake up every day with joy, happiness and gives you extra motivation meeting your goals and will carry and radiate that success wherever you go.


I re-calibrate your internal GPS so you’ll be able to figure out where you want to go and what you want to do — instead of what other people want you to do.

I can help you gain clarity on what you want to do to change your current work to a career that brings you the fulfilment you’re looking for. I’ll help you uncover what work would be a great fit for you so you can feel in alignment with what you do and get to enjoy your work and life.

I had been where you are now and deeply understand the internal challenges and struggles you’re facing.

My coaching is focused on getting you the clarity you’re searching for and the confidence to make the changes you want for your career, and that allows you to be on the driver seat and to dictate the direction of your life and career on your terms.


The way this changed in my life is to focus on my work life, identity, limiting beliefs and fears. You will discover a shortcut to some practical strategies on how to create a happier and healthier working life and uncover the magic formula I have used on myself to create a more fulfilling and balanced working life and this is how I will share exactly the same tool for you to finally finding the meaningful work that will inspire you.

2. What can I expect from the call?

I am going to be doing a career analysis so we can determine the root issue of what’s NOT working in your career and once we’re both clear on what’s going on there we’ll discuss your goals.

Both my 1:1 coaching containers are designed with intention, and go deep. It’s therefore very important to me that we both feel confident and trusting of each other as we enter into this life-changing space. If you’re a yes and I am a yes, based on our conversation, we design a program together to meet your needs and create the change you’re seeking that ignites you spark towards your fulfilling career.

3. Who is Pin Cher?

Pin is coming from a professional background in Account Management and was serving multinational companies. Everything seemed to be amazing, but she had realised over time that she had sort of “ fallen into” her roles and even though she was a high-achiever on paper, she just didn’t love it and excited, despite earning well, but found little meaning and fulfilment.

She started to deeply explore and reflect on what she did love and to get curious about her passion, purpose, interest and intention. As she further peeled the onion of preconceived notions and social expectation she held about her career and life over the next couple of years, everything changed for her.

In discovering coaching she truly have found all these rewarding and fulfilling experiences that fed her soul and heart and a deeper connection to her purpose.

Today, she works with corporate professionals who are stuck in their own career and looking for their true purpose and meaning and to empower them to live life according to their own core values to seek greater gratification, fulfilment and happiness in their careers and lives, the way they deserve it.

Throughout her lifetime, Pin has lived & travelled across the globe; from South East Asia to America, Europe & now is based in Hong Kong. Her exposure to different countries, cities & most importantly people has provided her with a global yet local understanding of the various cultural norms & sensitivities, making her the perfect receptor, listener & communicator beyond the spoken language.

Pin Cher holds a B.S in International Management & Business Chinese from the University of Applied Sciences, Bremen, an MBA from the University of Taiwan and is a trained and professional Jay Shetty Certified Life & Career Coach and a member of the Association for Coaching.

Pin has over 10 years’ of international work experience in sales and project management and worked for global multinational companies in Germany, Shanghai, Taiwan and Hong Kong. And now she commits herself to a mission to support corporate professionals in navigating through their career transition with ease and help them to create a career and life with meaning and purpose.




Some People We’ve Worked With

Mirjam Blank
Country: Germany

“My coaching time with Pin was a beautiful experience that I would want everyone to experience. It is a true treasure when you feel safe to simply paint your thoughts on a white canvas and having a partner who is part of a new creation — allowing you free space to declutter and reshape. Our forgiveness practice was special to me: opening my heart to feel the compassion for myself and others, and letting go off the ties of hurt thus embracing the growth message. I feel grateful for the nourishing energy I felt in our coaching. Thank you Pin for being part of my Journey!”

Angie Gira

Country: Egypt

“Working with Pin has been amazing! We uncovered a whole new level of awareness.. I felt that we created such a safe space for me to truly feel comfortable opening up! I’m so grateful for this journey and the progress made🤍”

Mina Chow

Country: Hong Kong

“I would like to thank you for the coaching Pin has given me. The sessions are relieving, insightful, energizing, and inspiring! Pin asks the right questions to open up valuable new perspectives on my current situation that I m able to look for the path to my goals and solutions. She has helped me to focus and prioritize as well.”


Country: England

“Working with Pin has given me the clarity I needed. I was close to burn out and with Pin’s support I was able to find calm and balance in a crazy world. She was so supportive, easy to talk to and helped me find balance. Having this support and downtime has allowed me to be more productive and creative as an entrepreneur. If you need to find yourself again I would highly recommend Pin”

Jane Kuehne

Country: Germany

“The coaching with Pin was an essential step to finally start a project I had in my mind for a long time. Her listening and asking specific questions pushed me to find creative answers and new valueable milestones, which helped me to organise further steps on my way to self-employment. After our sessions I got a huge push of self-confidence and motivation to open my own business.”

Anithiry Sivanathan

Location: London

“Thank you so much for the enlightening coaching sessions! You really helped me realise that I already have the answers to my questions by raising awareness to my inner values and beliefs. I now feel much lighter and ready to take on challenges that may arise with ease :)”

Renee Desjardins

Location: United States

“Pin has a calming persona and is very professional. She has a gift for facilitating inner betterment. I am grateful for her assistance with my personal growth.”

Kristen Banage

Location: United States

“Pin has been such an amazing coach. Asking the right questions to unlock the subconscious locks I’ve had been struggling with. Finding the roots and acknowledging the reasons I have difficulties with in my life. I was having a lot of trouble with the negativities and contradiction in my career I’m passionate about. I had a lot of doubts and fear. Pin helped me through it and showed me that it doesn’t matter what other people think. It’s what I believe and achieve. Not allowing others to dictate my future and holding me back from seeing my full potential. I always felt that I was good about establishing self acknowledgment but Pin really put a lot into different insight to help guide me successfully though my struggles.”

Joanne Broxton

Country: United States

“It has truly been an honor to work with Coach Pin. I came into our coaching session with no expectation but knew I was missing something. . Pin listened attentively and had thought provoking questions that made me have many “aha” moments. She helped build my confidence as we realigned my goals. We discovered what strategies worked best for my current lifestyle to ensure my goals would be reached. During our journey together, she  assisted me in overcoming obstacles I “believed” were preventing me towards my success.
Having Pin in my corner made me realize the importance of having an experienced, dedicated, knowledgeable, and trustworthy coach. I can not adequately convey in words my appreciation for her relentless focus, the tools she used to keep me on target, and her unwavering encouragement. I recommend anyone who is looking to expand their business, create a livelihood around their purpose, and/or who wants to live their fullest potential to collaborate with coach Pin. Not only will you thrive but you will have fun along the way of your self discovery!”

Raimund Imo

Country: Germany

“The coaching sessions with Pin, guided me in view of business crystallization and required personal discipline, to reach my goals.
Her immediate understanding of my circumstances allowed us a deep dive into the present issues and enabled me to develop a road map for further steps.
Beside her high-level professional qualification, it is also fun to work with her.
For me as a coach, it is always very helpful to work with such engaging coaches. Its shows the real passion for humans.”

Parma Irvin

Country: United States

“Pin has been amazing at helping me figure out what I want most in life. She has helped me find my value and what I want to do for the rest of my life. Working with her, she has helped me see things from different perspectives and helped me define boundaries and expectations in my current job. Because of her help I am able to ensure that I am setting correct expectations for myself to reach the goals that I want out of life and my career. I would recommend Pin to anyone that might be struggling with their current career and if that career is fulfilling their purpose in life.”